4 things you should know about Pantone’s colour of the year

An image of 4 Pantone branded violet mugs - colour of the year

Photo: Room Copenhagen x Pantone

Get on board with the Pantone colour of the year 2018! As we tell you everything you need to know.

Every year the Pantone Colour Institute announces its colour that it thinks will set the trend for the year to come. The Institute see its Colour of the Year as “One moment in time that provides strategic direction for the world of trend and design, reflecting the Pantone Colour Institute’s year-round work doing the same for designers and brands.” Therefore the announcement is always greeted with excitement in the arts, crafts and creative sector. 

The shade for 2018 is Ultra Violet (PANTONE 18-3838). This purple hue is  a deep and vivid shade that you can expect to see in interiors and fashion over the next 12 months. Here are four things you should know about this beautiful hue…

 

1: It’s a purple passion

An image of interior design in ultra violet colours - colour of the year

Photo: E3 Light

This shade has been long associated with mysticism and spirituality. In China purple represents the harmony of the universe because it is a combination of red and blue (Yin and yang respectively). It’s important to remember that violet toned lighting is often used to promote a sense of calm and serenity in meditation and relaxation spaces. It’s therefore the perfect choice for those looking for a bit of refuge in this busy, consumer world. Read more about this theory here…

 

2: It’s inspired by icons

An image of musical icon Prince wearing violet - colour of the year

Photo by Richard E. Aaron/Redferns

Violet and purple have long been associated with royalty and majesty throughout history. The emperors of Rome wore purple togas, as did the Byzantine emperors. In more contemporary times vibrant violet hues have been adopted in the clothing of countercultures. Just take a look at flamboyant musical icons such as Prince, David Bowie, and Jimi Hendrix. As the Institute notes, “Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolises experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.” Find out more here

 

3: It’s out of this world

An image of violet nebula - colour of the year

Photo: barbarashdwallpapers.com

We often see exquisite violet shades in celestial imagery and photographs of various astral nebula. The shade therefore “suggests the mysteries of the cosmos, the intrigue of what lies ahead”. These beautiful violet nebula images are already inspiring designers to create some beautiful fashion and home items, take a look on Etsy

 

4: You can explore it with Posca

An image of POSCA ultra violet markers - colour of the year

Embrace all things purple with POSCA paint markers. Create your own art work and crafty items influenced by Ultra Violet using your violet Posca pens in various nib sizes. Remember the only limit is your imagination but if you need something to kick you off, check out some Ultra Violet inspo at this Pantone Colour of the Year Pinterest page…. 

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